The engineer Peter Jungbeck starts Svensk Blomsterförmedling in 1982 together with his friend and business partner Lars Hedberg. With his technical background, Peter builds a new system that makes it a lot easier for florists to relay flowers between them. Soon Svensk Blomsterförmedling has a strong network of florists that delivers flowers across countries. As true entrepreneurs, Peter and Lasse threw themselves into the business with everything they had available. They sold their cars and apartments to invest everything in their new venture. From an attic on Norra Vallgatan in Malmö, they were in constant contact with florists to ensure all flower deliveries and payments were successfull.

Svensk Blomsterförmedling became the representative for Teleflor International in Sweden. As a result, Swedish florists were able to deliver flowers all over the world. During this same period, the company moved to bigger premises on Torggatan in Malmö.

When the University in Lund arranged a seminar on the new phenomenonal ”internet”, Peter quickly saw the potential opportunities for ordering flowers online. Euroflorist launched their first web shop in August 1995 becoming one of the first 100 online companies in the world! From the beginning it was possible to pay with credit cards on the website, although the transactions were handled via a Scottish bank, since no Swedish bank was ready to deal with online shopping at this time.

Since it's humble beginnings, Euroflorist has delivered more than 41 million bouquets around the world, making millions of people happy. Although today we are a successful international company, the entrepreneurial spirit from the attic office on Norra Vallgatan is still alive. We work every day to exceed the expectations of our customers and florists and to spread happiness and joy through flowers – anywhere, anytime. This year Euroflorist is celebrating their 20th Anniversary in e-commerce.